My name is Sam Itzhakov, I am a professional photographer based in Tel Aviv. After more than 15 years of experience in fashion photography, I carved a niche in fashion and personal branding photography.

My style of photography is both instantaneous and deeply engaging, thereby ensuring that the visual captures are just what one desires.

I excel at creating a collaborative environment. My work requires cooperation with models, designers, makeup, and hair stylists, to achieve the desired results.

My goal is to make clients feel completely comfortable so that their expressions are natural and relaxed. I believe that a beautiful shot is not just about a good-looking person but a creation of something unique to look at and think about.